Brazilian consumers are buying more through the internet as demonstrated in a second study—the 2012 Brazil Digital Future in Focus, conducted by comScore. The number of people buying through the internet increased 30% from 2010. The survey also revealed that amongst the categories of sites analyzed, price comparison websites were the most sought after by buyers. One in every three consumers performed searches on these sites in December of 2011. The study also shows that on the last month of the year, 6.9 million searches were performed demonstrating an increase of 37% from last year.
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