Market Research in IT for the Brazilian Market

Overview:

Brazil is a giant awakening and packed with opportunities for foreign investors. For the IT industry alone, the host for the upcoming World Cup and Olympics is expecting to hit a minimum growth of 2% in the next five years. At this point, the Brazilian IT industry should be a sure thing for companies looking to expand their global reach. Regions that are adjacent to the events will offer great opportunities for growth and incentives for geographical expansion of suppliers. The key to good businesses is to focus on what you do best, putting your best resources upfront and to make them readily available. Ultimately, every single IT project in Brazil foresee short/medium terms for increased visibility while offering the opportunity for improvement of existing processes. Naturally, as a third world country emerges, so does the need for streamlined and competent processes. Companies that are willing and able to offer up a solution, will increase their chances on  guaranteeing themselves a piece of the pie here.

The Tollowing are Top IT project Priorities for Companies in Brazil:

• Implement/Improve IT Governance
• Regulation of (SPED/SOX/Etc)
• Implement new systems (innovation/competitiveness)
• Implement new systems (automating processes)
• Improve contingency/availability of enterprise systems
• Modernizing legacy systems
• Review of systems architecture (Internet/Extranet/Intranet/Portals)

Top 5 IT leaders in Brazil and their Input:

1. Renato Braga Nunes, Executive IT Manager of MSOL Jaquar Mining – Agribusiness and Mining:
   • Main challenges: Review of all applications related to the management system, focusing on automation tools and processes
   • Main focus moving forward: Take IT to the gold mines and introducing complete automation
2. Jair Lorenzetti, CIO of Textile M5 – Trade Business
   • Main challenges: Review of organizational structure, implementation of management systems and business intelligence.
   • Main focus moving forward: Implementing systems performance analysis and expansion of business governance practices.
3. Nivaldo Marcusso, CIO Bradesco Foundation – Education
   • Main challenges: Implementation of the paperless BPM, which reformulated all the processes of technology, administrative, and educational.
   • Main focus moving forward: Changing mentality to align with new processes, technology, and supply conditions for retaining talent.
4. Laertius Albino Cesar, Executive VP of Bank Bradesco – Finance
   • Main challenges: Changing the architecture used in the information technology infrastructure, with the use of Service Oriented Architecture (SOA).
   • Main focus moving forward: Implementation of biometrics in self-service terminals and agencies, project completion, and check clearing imaging.
5. Eduardo Kenzi Antonini, Chief of Computer Department of the TRT (4^thRegion in Porto Alegre) – Government.
   • Main challenges: Implementation of the project MPB.BR for analysis of adhesion processes.
   • Main focus moving forward: Implementing electronic process in the legal field.